Tottenham have announced the release of a limited edition bespoke kit in collaboration with K-Pop group Stray Kids, and fans are fuming at the £250 price tag.
Tottenham Unveil Limited Edition Stray Kids Kit
Premier League giants Tottenham have announced a collaboration with K-Pop group Stray Kids.
As part of the collaboration, the club has unveiled a limited edition bespoke shirt. Co-designed with the group, it offers a ‘fresh interpretation’ of the new away kit that was released last month.
It comes ahead of Stray Kids’ concerts at the Tottenham Hotspur Stadium on July 18th and 19th.
Spurs’ website reads: “This limited-edition kit is a testament to shared visions of self-expression, global connection and pushing boundaries.
“Featuring a unique, striking branded lockup between Stray Kids and THFC. The kit seamlessly blends Spurs’ iconic identity with Stray Kids’ distinctive aesthetic.
“In an era where football kits are increasingly becoming fashion staples and K-Pop continues its meteoric rise, this collaboration stands as a powerful statement.”
Spurs 🤝 #StrayKids
Introducing our limited edition bespoke shirt in collaboration with the global K-Pop phenomenon ✨
— Tottenham Hotspur (@SpursOfficial) July 16, 2025
The collaboration builds on Tottenham’s growing Korean fanbase, which has been amplified by club captain Heung-min Son, as well as their upcoming tour of Asia during pre-season.
Available to purchase online exclusively on Spurs’ website, there is one stumbling block with the jersey. That being that it costs £250. Unsurprisingly, fans haven’t taken the news well.
Spurs Fans Fume At ‘Ridiculous’ Price Tag
Tottenham fans weren’t shy in sharing their displeasure at the kit’s extortionate pricing model.
Writing in response to the club unveiling the limited edition jersey on X (formerly Twitter), one disgruntled fan wrote: “Thought it was a good deed for underprivileged or orphaned kids for a moment… nope, just a cash grab. £250 wow.”
Another simply added: “£250. Jog on.”
A third said: “£250 is a disgrace. Like seriously what are we doing?”
Meanwhile, a self-proclaimed Pedro Porro and Richarlison enthusiast replied: “£250 isn’t just ridiculous it reminds you that that they have zero respect for the fans.”
One fan posed that the excessive pricing has been put in place to help get the proposed Morgan Gibbs-White deal over the line: “£250? Looks like we need to fund up for MGW deal.”
£250 Great British Pounds pic.twitter.com/bqk0vSoPba
— Lilywhite Rose (@Lilywhite_Rose) July 16, 2025
Tottenham 2025/26 Home and Away Kits
In similar fashion, although not quite as severe, thousands of Tottenham fans were left in disbelief at the prices of their new home and away kits for the upcoming campaign.
Adult replica jerseys are priced at £85, while ‘elite’ shirts cost a lofty £125.
With two of their Premier League kits for 2025/26 now released, Spurs fans are eagerly awaiting the final piece of the puzzle to complete the lineup – their new third kit.
The rumoured Tottenham third kit was leaked online earlier in the month, with photos on social media suggesting that the jersey will come in yellow, using the classic Nike ‘Total 90’ template.
Spurs’ season gets underway in less than a month, with their Premier League opening day fixture being against newly-promoted Burnley. Bookmakers have them as 1/3 favourites to win.
To win the league title next term, the North Londoners are seen as seventh favourites. The best football betting sites rate them at around 50/1 to win the English top-flight.
Of course, they will also be competing in the Champions League after winning the Europa League last season. They are priced at 40/1 to win the competition, according to new betting sites.
