Dak Prescott and the Dallas Cowboys played some of their best ball of the year as the playoffs grew closer. They found a rhythm on offense after struggling to make it all click during the early season and the defense has proved to be one of the best units in the country when firing on all cylinders.

If there was a year for Dallas to get back to the Super Bowl, it feels like this could be the one. Maybe.

Probably not — because Cowboys — but maybe!

UPDATE: It was not, because Cowboys. They lost to the Packers on Sunday.

This year’s Super Bowl will be held in Las Vegas. The city’s initials, of course, are LV.

Prescott has used a bizarre motivating tactic throughout the season in an effort to keep his focus on the task at hand. That task, of course, is playing for an NFL championship.

During a conversation ahead of the Wild Card Round, Prescott revealed that he has been purchasing a lot of different items and clothing from Louis Vuitton. It is how he lit a fire under himself over the last few months.

“I’ve got a lot of Louis Vuitton stuff,” he said. “Why? It’s because of the LV is Las Vegas. If I look at my bag, it’s all LV, literally. I just went and got my girl a bag the other day […] I’m like ‘the only thing I’m getting is one of these ones with the LV logo on it.'”

That is certainly… something!

Dak Prescott made $31 million this year, so money is no object. However, that doesn’t make his motivational tactic any less strange. He absolutely could have accomplished the same message by purchasing some sort of Las Vegas mug from which to drink every morning. Or maybe a key chain, so every time he grabs his keys, he could be reminded of his ultimate goal. Even if it was something as simple as a framed photo of Allegiant Stadium next to his front door— kinda like the ‘Play Like A Champion Today’ sign at Notre Dame.

Only time will tell if Prescott’s Louis Vuitton-based motivation will work. It’d be very funny if not.