Dale Earnhardt Jr. Makes Move Into World of Alcohol and His Many Adoring Fans Can Drink to That

Dale Earnhardt Jr. achieved great success in a race car, including 28 Cup Series wins and a spot in the NASCAR Hall of Fame. The two-time Daytona 500 winner has also proven himself to be quite the savvy businessman in numerous ventures both in and out of racing, including his own brand of eyewear, ownership of multiple restaurants, and his own media production company, Dirty Mo Media, which produces his popular Dale Jr. Download podcast.

Earnhardt recently announced he is delving into another arena outside of racing but still one in which he’s quite familiar — alcohol. The 46-year-old and his wife Amy have partnered with Sugarlands Distilling Co. to produce an alcoholic beverage that will bear their name.

Dale Earnhardt Jr. achieves success on and off the track

Dale Earnhardt Jr. is known for his racing career, which includes a pair of Xfinity Series championships, 28 wins in the Cup Series, and membership in the NASCAR Hall of Fame. Earnhardt has also been successful in the world of racing outside of the car.

In addition to serving as co-owner of JR Motorsports, which has won multiple Xfinity Series championships, Earnhardt works in the broadcast booth for NBC covering NASCAR and hosts his weekly podcast that covers the motorsports world. 

Through the years, he’s shown his business acumen isn’t limited to racing. Earnhardt currently has his name on a line of eyewear, co-owns Filter Time, an air filter subscription service, and owns several Whisky River restaurants and a car dealership.   

Dale Earnhardt Jr. gets into the alcohol business

Earnhardt recently announced that he’s adding to his portfolio with his wife Amy joining him in this latest venture. The couple announced a partnership with Sugarlands Distilling Co. that includes the Earnhardt name placement on both existing and new products. 

The first beverage available is Dale and Amy’s Electric Orange Sippin’ Cream. The 40-proof drink combines a fresh orange zest with vanilla cream.

“Amy and I are excited to be part of the Sugarlands family. The Electric Orange Sippin’ Cream has become one of our favorites, and we’re thrilled to have our names on it,” Earnhardt said in a statement. “From the first time we met Ned (Vickers, president and founder of Sugarlands Distilling Co.), we were impressed with his vision and passion. We’re proud to kick off this partnership, and we’re looking forward to what the future holds.”

Has a passion for alcohol

While Dale Earnhardt Jr. is undeniably known for his racing, he also developed a reputation as someone who likes to have fun knocking back a few cold ones. Having Budweiser as your main sponsor for years helps. 

Earnhardt has recounted plenty of tales on the Dale Jr. Download when alcohol was a significant contributing factor in the story or the story itself, including the one time Budweiser execs were stunned to find out that Earnhardt’s home address was the biggest retail delivery in the entire state of North Carolina. 

Now married to Amy and the father of two daughters, he’s admittedly settled down. But don’t mistake that for not drinking. Just this year on his podcast he talked about why he didn’t count beer calories and revealed how much he still drinks. 

“It’s not gonna work for me,” Earnhardt said of counting calories. “Yesterday I sat down and drank eight beers over the course of the day. I’m not gonna count that…My damn diet, my rules. I’m still losing the weight.”

It’s a fair assumption that Dale and Amy’s Electric Orange Sippin’ Cream is exempt from any calorie counting as well. 

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