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Tom Brady has long been a health nut, but now he’s bringing his secrets to the fans personally. On Monday, Brady announced his brand TB12 is launching an immunity blend supplement for the public called Protect. Brady is just trying to provide his fans with a safe product that will benefit their health, but many people were unhappy with the timing of the release. Is it fair to criticize Brady for launching an expensive vitamin during a global pandemic?

Tom Brady launched Protect through his brand TB12

Tom Brady announced the launch of Protect on Monday through his Instagram account. It’s Brady’s first product release through VitalFit, a wellness company TB12 recently acquired.

Protect is a plant-based supplement that is meant to help the body recover after a workout or a long day on the job. It’s available now on the VitalFit website for $45 per bottle. Each bottle contains 60 pills.

TB12 CEO John Burns talked to Yahoo! Sports about Protect, and he said it’s the perfect time to release the product.

“Now more than ever, it’s important to have daily support for a healthy immune response as our bodies are subject to constant stressors that deplete its resources,” Burns said. “Ingredients like Vitamin C, Zinc and Elderberry in our new Protect blend help improve antibody response, regulate inflammation and eliminate foreign challengers. This reinforces healthy cells while aiding in the recovery of your immune system so you can stay strong and protected.”

Not everyone was convinced, however.

Tom Brady caught plenty of heat for the timing of his Protect release

After Brady announced the release of Protect on Instagram and Twitter, fans were quick to jump on the legendary QB for pushing an expensive product during a global pandemic.

The majority of Brady’s replies online were overwhelmingly negative. Some said the claims of boosting your immune system are vague and unproven. Others said TB12 is clearly trying to insinuate the product can protect you from COVID-19. If true, it’s not such a subtle name for the supplement.

Even diet experts joined in on the hate. Popular dietitian Lilitha Taylor chimed in by saying the product is far too pricey for what it actually provides. Obviously, Brady is such a global superstar that his name alone can sell thousands of bottles, but that’s exactly what fans are up in arms about.

While millions are losing their jobs and even their lives, multimillionaires such as Brady are peddling expensive wellness products. The timing was not well received by fans.

Is the hate toward Brady warranted?

Tom Brady isn’t a malicious guy. It would be on-brand for some professional athletes to exploit a pandemic for their personal gain, but that doesn’t seem like Brady’s goal here.

Sure, the timing isn’t great, but Protect is a supplement Brady truly believes in and has been working for a long time to bring public. And if the product does what it’s advertised to do, maybe it can reduce the risk of contracting COVID-19.

Either way, Brady is a health and wellness freak who looks better every year. The dude looks younger now than he did coming out of college, so he clearly knows how to keep the body running at peak performance.

If the product flops, Brady deserves all the criticism he will receive, but maybe it’s exactly what the world needs right now in this uncertain time.


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