Social media and technologies like podcasting allow people to become famous and build followings on their own in the world of sports media without the backing of major media companies like ESPN or Fox Sports. One company that has built itself up from nothing to a popular platform for personalities is Barstool Sports, which began as a print publication in 2003 and has become a leading company producing sports content in the areas of audio and video.
One of the most popular personalities who has emerged from barstool is Dan Katz, better known by his nickname Big Cat. He has built up a multimillion-dollar fortune thanks to his association with Barstool.
What is Barstool Sports?
Dave Portnoy, known to Barstool fans as “El Presidente,” started the brand as a local paper in the Boston area in 2003, according to Fox Business, because he felt there was a void in the market for analysis geared toward sports betting.
He wrote the publication’s first issues himself and handed them out to commuters. He would go on to find other writers to join him in the project, including current ESPN NFL draft analyst Todd McShay, and Barstool’s popularity grew.
The company launched a digital component in 2008, and its popularity — and valuation — has grown immensely in the years since. The personalities on Barstool’s various platforms are a major reason for that, but some controversy along the way has also gained Barstool some extra notoriety.
Who is Dan ‘Big Cat’ Katz?
Heightline writes Dan Katz is a Massachusetts native who joined Barstool Sports in the company’s early days, as one of their first content creators in what might have been a “right place, right time” situation.
He has built up a social media following of more than 1 million people, with the bulk of that success coming as a result of the Pardon My Take podcast, which he launched through Barstool in 2016 and co-hosts with the also popular personality PFT Commenter.
The comedic sports podcast covers sports news, has interviews with guests, and other original segments. If the format seems familiar, that’s probably because it’s essentially a satire of sports talk shows like Pardon the Interruption and First Take, from which it takes its name. In 2017, the Big Lead put Katz at No. 1 on its list of the Sports Media Talents Under 40.
The popularity of PMT, as it’s known among its fans, has helped vault Katz into more mainstream media. He hosted ESPN’s late-night show Barstool Van Talk, but it was canceled after airing a single episode because of pushback against the network because of controversies surrounding Barstool.
Other shows on which Katz is a regular contributor include PFT Live, The Dan Patrick Show, and Men in Blazers. It has also led to Katz co-hosting another podcast, The Corp, with one of the biggest names in sports in the 21st century, Alex Rodriguez, which Barstool launched in 2019.
What is Big Cat’s net worth?
Between all of his income sources, Dan “Big Cat” Katz has an estimated net worth of $2 million, according to Celebrity Net Worth. That’s not bad for someone who became known for working with a website that essentially satires traditional sports media outlets.
Katz joined Barstool before it was a big deal and getting investments from bigger media companies, he likely didn’t think he or the company would ever reach the heights of popularity and notoriety that they have.
Big Cat is believed to have an ownership stake in Barstool because he came aboard as early in the company’s history that he did. With the company’s valuation in the hundreds of millions of dollars, even a small percentage of the company isn’t an insignificant amount of money.