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While they might not be the flashiest team, the modern San Antonio Spurs have had an incredible amount of NBA success. A great deal of the credit goes to Tim Duncan, Ginobili, and Tony Parker, but, on the sidelines, head coach Gregg Popovich does plenty of heavy lifting, too.

Popovich’s work isn’t purely limited to Xs and Os and talent evaluation, though. The head coach also has an incredibly expensive tactic to help turn his players into successful NBA squads.

Gregg Popovich’s coaching career

These days, it’s almost impossible to imagine Gregg Popovich doing anything other than coaching the San Antonio Spurs. His basketball career, however, started long before setting foot in Texas.

Popovich’s time on the hardwood started at the United States Air Force Academy, where he played basketball as a cadet. After graduation, he suited up for the U.S Armed Forces Basketball team and even earned a try-out for the 1972 Olympic squad.

After his playing career ended, Popovich headed to the sidelines. He spent six seasons as an assistant coach on the Air Force staff; after that, he took over the Pomona-Pitzer basketball team. While he compared the squad’s quality to an intramural team, he eventually led the Sagehens to their first conference title in nearly 70 years.

While he briefly left the program to spend a year at Kansas working under Larry Brown, Popovich coached Pomona-Pitzer until the end of the 1987-88 season. He then reunited with Brown, joining San Antonio Spurs as an assistant; after the entire coaching staff was fired in 1992, he headed to Golden State and linked up with the Warriors. Two years later, however, he returned to Texas and took over as the head coach of the Spurs.

Expensive dinners are the key to the Spurs success

While Gregg Popovich is an excellent basketball coach, his interests aren’t limited to the hardwood. Beyond his intimidating exterior, Pop also a food and wine connoisseur; he uses those passions to help bring his team together.

While team meals on the road aren’t anything unique, Popovich has been known to pull out all the stops at some unusual times. As explained in Baxter Holmes’ feature on the coach’s love of food and wine, the coach has taken the entire team out to dinner after brutal losses rather than rubbing salt in their collective wound. “Hey, we’re together,” Popovich apparently told his troops after a defeat in the 2010 playoffs. “Let’s eat. That’s basketball. … We’ll get back to work tomorrow.”

Those meals, however, don’t come cheaply or easily. In addition to planning everything from the seating chart—he likes to have exactly five others at his table, for example—to the wine selection, Popovich also picks up the bill. While it’s not clear how much each dinner costs, they’re incredibly expensive; “it’s not a stretch to suggest that Popovich might ultimately drop a seven-figure annual investment on food and wine,” Holmes wrote. It’s also worth noting the coach is also an exceptionally generous tipper, which adds to the total cost of each outing.

Those meals have helped Gregg Popovich become an NBA champion

On the court, Gregg Popovich’s resume speaks for itself. The coach has an all-time NBA record of 1,272-611; he’s also five titles and three Coach of the Year awards. While it would be naive to draw a straight line between his elaborate team dinners and that success, the two do seem to be connected.

“Dinners help us have a better understanding of each individual person, which brings us closer to each other—and, on the court, understand each other better,” Danny Green told Holmes. An unnamed former Spur also offered a ringing endorsement of the practice.

“I was friends with every single teammate I ever had in my [time] with the Spurs. That might sound far-fetched, but it’s true,” that player explained. “And those team meals were one of the biggest reasons why. To take the time to slow down and truly dine with someone in this day and age — I’m talking a two- or three-hour dinner — you naturally connect on a different level than just on the court or in the locker room.”

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Joe Kozlowski

Joe Kozlowski began his career as a sports journalist in 2013 and joined Sportscasting in 2019. He covers the NBA and soccer for Sportscasting, with specialties in legacy NBA players such as Michael Jordan and Premier League club Arsenal. Off the clock, he’s a Kansas City Chiefs fan and a hockey goalie.

Growing up loving Shaquille O’Neal and reading everything he could about the great big men throughout NBA history — likely because he was still tall enough, at least relative to his peers, to play center — he’s continued to love learning about and exploring the historical and story-based sides of the basketball archives.

As for Arsenal, Joe spent a year living in London and latched onto the local support of the club. He’s barely missed a match since, loving Arsene Wenger, enduring the Banter Era, and following along through rebuilds. The Premier League interest developed into a passionate following of the Champions League, Europe’s big five league, and international soccer as a whole when played at the highest level.

Regardless of the sport, Joe is captivated by the stories of athletes beyond the box scores and how they push the envelope — both in terms of what we think a human is capable of accomplishing and how they find new competitive tactics to win.